Labels for Less

Our economy recently experienced a recession, economic activity slowed creating unemployment, bankruptcy and other financial problems. During this time Americans learned the hard way about spending beyond ones means. Before the recession everything Americans did was in excess. Living outside of ones means was common and everyone wanted the biggest and best the stores had to offer. After the recession happened people lost security and decided to wise up about their spending habits. Fiscal responsibility is now a priority for many Americans but our desire for labels and quality are still there. People can no longer see the value in high fashion labels but still desire the quality and style that comes with the label. In response to this many major fashion designers have felt the economic pinch and resorted to more economic means of selling their brand so people can afford it. Designers have begun creating lines for mainstream stores like Target, Walmart, Kohl's, etc. By doing this they have made high fashion labels attainable for more people. This allows fashion lovers to stay true to their brand and their wallets. Skeptics say that the less attainable an item is the more it is worth and by making things more people can afford you are lowering the value. The designers who have created lower market lines have in fact increased their sales and production. The U.S. is great at adapting for the times as we have seen in the past and now that people have wised up to the idea of fiscal responsibility hopefully more designers will follow suit and create more affordable clothing lines.