WOMAN'S BODY BECOMES AN OBJECT.

In today's world, it is true that there cannot be very good marketing without advertisement. Advertisement is to serve the purpose of looking out for the needs of society, manufacture the needs, and bringing these needs to the door-step of people.

Unfortunately, I was very shocked at an advertisement I saw which made my limbs to fall, and I got ashamed that I'm a woman. One beautiful day when I was off from work and on school break, I decided to relax and enjoy the break from the busy hustings of school and work. I then took some magazines to read and see what was going on in the other parts of the world. But to my greater amazement, I was very surprised when I saw an advertisement of a hand purse, sitting on the legs of a woman in high heel shoes. I suddenly got a head-ache and I asked myself ; 'HAVE A WOMAN'S BODY BECOME AN OBJECT"?

Indeed, even though advertisement is to provide buyers with value for the things we need and buy, I found it difficult to agree that there is any value in that. I wonder if any woman will agree with me. All the same I may not be right with my feelings. As we are all made differently, I would not be surprised if other women are rather attracted to this advertisement. Oh!, how I wish other women will understand me, see what I see , and feel what I feel. I believe all these contribute to the fact that some men do not respect women and treat their wives as pieces of object.

Patricia Nartey.



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